How to write a compelling copy? (don’t skip anything from this course – it’s comprehensive)
It is not an easy task but if you master it once you can’t stop writing. The mastery of exposing a message to the world in the most understandable way and the response from the reader no matter good or bad is a part of the fascinating world of the writer.
Why am I saying “no matter good or bad” when comes to the reader’s response? Because the priority one in your writing activities is to make sure your article (copy) is reaching the reader and giving this unique touch that makes the reader think about what you are saying. If you can get your message out and people start responding it means you did your first step in achieving results from your writing. Your content is visible and creates sparks of thoughts.
In this course called “How to write a compelling copy” is for those of you who want to:
1 – Master their writing skills
2 – Learn how to write from scratch
3 – Start a freelancer copy-writing job
In today’s chapter, we will discuss how actually to start writing.
What you need to do to start is to get a paper and a pen and write something about your first thought in your head. Something stupid and ugly. The point here is to test yourself. Once you write down something on paper, even if is a few sentences, read it and try to rewrite it in a better way.
I want to give you 7 points as a pillar to your writing exercises:
1 – Research the field you want to write about
In my copy-writing, I re-write a few times before proofreading. It is a compulsory procedure. The reason is that our brains react in a way where we always have room for improvement.
If a writer tells you that they have their writing right from the first time don’t believe them. There is no such writer in the world. No matter how long you’ve been writing you will always be editing your work at least 2-3 times. I want to tell you – never try to prove a point that you are the best writer by trying to finish your work fast. It could be suicidal. Take your time to EDIT and polish your writings until you feel satisfied.
So before we dive further in the world of writing remember that the art and magic are in your copy editing and not in the writing itself.
Before you write a copy make sure you know who will be the reader. In other words what kind of audience will be reading your work. Who you will be writing for.
You need to know your reader. You have to put yourself in their shoes and think from their perspective. What would you be happy to read about in certain topic? What writing style would spark curiosity while you reading? Remember that readers are people just like you.
Let me ask you a question. Do you think you have to take different approach if you write for one person or for 1000 people?
The answer is not. Your approach always should be like you are writing for ONE person. It gives more personal touch and shortening the distance between you and your reader.
Another important point to mention is when you write a copy use more informal, easy to read style. Many copy writers are making mistake by using a highly corporate or academic style of writing. Yes, in certain circumstances you might need to use such a style but in most cases is better to go for more understandable for average reader style.
Here we come again to the point of knowing your reader. Study your potential readers prior your copy execution. Be clear what message you want to deliver to them. And again, edit and edit and edit your copy till you are satisfied.
Stay tuned for the next part 🙂
Use the following tools to build your writing skills and habits.